Brian Steinberg Senior TV Editor A.M. anchors, assemble! Peacock is getting ready to launch a morning-news bundle that includes all of NBCUniversal’s various A.M.
offerings from CNBC, MSBC and NBC News. For the first time, under the right circumstances, a single viewers may get real-time access to Savannah Guthrie, Joe Scarborough and Becky Quick, all from the same media source.
MSNBC’s “Morning Joe” and CNBC’s “Squawk Box” will make their Peacock debut March 28th, joining NBC News Now. the NBC News live-streaming service and “Today,” which is available to “Premium Plus” subscribers of Peacock through local NBC station channels. “Morning Joe” will stream live each weekday from 6-10 a.m.
eastern and “Squawk Box” will stream live weekdays from 6-9 a.m. “We’re continuously exploring ways to expand Peacock’s premium live content, and creating this unique morning news hub powered by trusted sources across NBCUniversal is something only Peacock can do,” said Brian Henderson, executive vice president of programming, Peacock, in a statement. “With ‘Morning Joe’ and ‘Squawk Box’ live each morning, not to mention ‘Today’ for our Premium Plus users, we’re giving subscribers a new reason to start each morning with Peacock.” Peacock spreads its news wings as more consumers are gravitating to other streaming-video sites for information.
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