Paris Olympics: WBD Says Max Drove Streaming Views Of Games Past Tokyo 2020 Total After Just Two Days
deadline.comWarner Bros Discovery has been talking a good game about its Olympics coverage ambitions and the early signs are the work is paying off.
The entertainment giant, which holds the rights to the Olympic Games in Europe, has claimed stats showing the number of unique streaming viewers on its Max service after day two of competition in Paris exceeded the entire total of Tokyo 2020 Games, which were held in 2021 due to Covid-19, on its previous suite of streaming platforms.
Furthermore, WBD claims five times as many streaming viewers have watched the Games when compared with the same period in Tokyo, with Max credited with 80% of the total streaming audience.
Max has been rolling out internationally over the past year, with a string of European launches tied to the Paris Olympics. In European territories such as the UK and Germany where Max is unavailable, Discovery+ is offering the coverage.
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