EXCLUSIVE: Paris Hilton is to play matchmaker in the metaverse. The socialite and reality star’s 11:11 Media has teamed with gaming virtual world The Sandbox to create Parisland, which falls somewhere between game and interact TV show.
Billed as a “romantic adventure set on a tropical island,” Parisland will see players participate in an in-game dating reality show hosted by Hilton in The Sandbox’s metaverse platform.
It launches on The Sandbox on February 13, just prior to Valentine’s Day, and runs for a month. Parisland will provide players with five potential romantic partners.
They will participate in tasks such as choosing wedding rings and outfits, finding out the secrets of the island chef’s famed Love Burger, rescuing a castaway and flirting with other contestants before making their choice of partner.
Read more on deadline.com