For all the frantic parents out there who've been darting in and out of local pharmacies and scouring the shelves of Boots looking for Metanium's iconic yellow Nappy Rash Ointment – brace yourselves.
It's gone. Vanished from its usual haunt on the shelves, leaving many a shopper devastated at its absence.Turns out, the cult favourite ointment has been discontinued, leaving parents in the UK lost for options to nappy rash dilemmas.The key ingredient behind its magic?
20% titanium dioxide – something you won't just find in any old nappy cream, and the scarcity of which has caused stocks to plummet to near zero.
Delving into it, the pharmaceutical company confessed: "Thornton and Ross has taken the decision to discontinue Metanium Nappy Rash Ointment.This is due to constraints that have impacted our ability to guarantee consistent supply and maintain the high standards of excellence we strive for in all our products.." Sure, if you're not in the parenting or childcare game, you might think there's bound to be a substitute.
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