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Paramount’s Pluto TV Sets Canada Launch for Free Streaming Service

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variety.com

Todd Spangler NY Digital EditorPluto TV is — finally — bringing its free, ad-supported streaming service to Canada.Launching in the fall of 2022, Pluto TV Canada will include more than 100 curated channels and more than 20,000 hours of content, all available for free across a range of devices and with no registration required.For the Canada launch, Paramount Global inked a pact with Corus Entertainment under which the Toronto-based media and content company will act as the exclusive ad-sales rep for Pluto TV in the country.

In addition, Pluto TV will offer a curated slate of original series from Corus’ library spanning a variety of genres.Pluto TV’s launch in the Great White North should continue to fuel its growth curve.

In the first quarter of 2022, the service had 67.5 million monthly active users, up 36% year over year, according to Paramount.

Pluto TV revenue in Q1 climbed 51% to $253 million. In addition, last month, Pluto TV launched in three Nordic countries — Sweden, Denmark and Norway — under a partnership with Nordic Entertainment Group’s Viaplay, whose Viafree service is being phased out and merged with Pluto TV in the region.

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