The launch of rebranded streaming service Paramount+ has been set by ViacomCBS.It will go live in the U.S. on March 4, the Nordics on March 25 and Australia by the middle of the year.In Canada, CBS All Access will be rebranded as Paramount+ on March 4 and then evolve into an expanded offering later in the year.The rollout conforms to guidance from management in recent months.
Along with the launch dates, the company said on February 24 it will deliver an overview of its streaming plans for Paramount+, Showtime’s OTT service and the free, ad-supported Pluto TV.
The preview will be part of the company’s quarterly earnings report.Paramount+ is joining a crowded streaming field and caps the efforts of a company that completed its merger in
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