Brian Steinberg Senior TV Editor The Super Bowl is over. The path to the next one is just beginning. Before most football fans put the Kansas City Chiefs’ 38-35 defeat of the Philadelphia Eagles in Super Bowl LVII behind them, Paramount Global wants to get them to look ahead to the next big NFL spectacular.
CBS and various cable networks owned by Paramount Global will Monday evening air a new promo for CBS Sports’ coverage of Super Bowl LVIII in 2024.
The spot shows a CBS Sports bus hitting the road on its way to cover the event, scheduled to be broadcast on both CBS and Paramount+ on February 11, 2024, from Allegiant Stadium in Paradise, Nevada (one has to assume the bus will take the scenic route, given the substantial time frame).
A song from Green Day plays in the background. The promo will also turn up in social-media feeds from CBS Sports and various Paramount Global networks, which include Comedy Central, VH1 and BET.
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