Paramount Global’s Lisa Kramer On New Paramount+ Branded Hub In Africa & The Changing World Of TV Distribution – London TV Screenings
deadline.comEXCLUSIVE: The news when Deadline speaks to Lisa Kramer is the launch of a Paramount+ branded hub with African pay-TV giant MultiChoice.
But a conversation with the President, International TV Licensing at Paramount Global Content Distribution (PGCD), offers a much wider insight into the world of TV in 2024.
The African launch is a case in point. The tie-up sees the Showmax owner ink a deal for a Paramount+ hub, bringing a raft of the studio’s content together in a branded block that will be available across the pay TV giant’s pan-African footprint.
The deal puts the Paramount+ brand front and center, and hands MultiChoice content from CBS, Showtime, Paramount+ and Paramount Pictures ranging from Yellowstone to Poker Face to Special Ops: Lioness and Survivor.
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