Michaela Zee Paramount Global has decided to no longer sell a majority stake in its BET Media Group. According to The Wall Street Journal, the company announced Wednesday that it would end the bidding process for the unit — which includes VH1 and BET Studios, streamer BET+ and the BET channel —because “a sale wouldn’t result in any meaningful deleveraging of its balance sheet, the people said.” Paramount Global had received bids ranging from approximately $2 billion to $3 billion.
Variety exclusively reported in March that Sean “Diddy” Combs was among the bidders who expressed interested in the majority stake, joining fellow media moguls Tyler Perry and Byron Allen in pursuing the acquisition of the network.
Combs has previously worked with Paramount Global, producing three iterations of MTV’s “Making the Band” between 2002 and 2009.
The rapper, record producer and executive is already the owner of network Revolt, which reaches roughly 80 millions households today.
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