Before COVID-19 crippled the film industry in unprecedented ways, the writing was on the wall— movie theaters were in trouble.
Sure, there were record-breaking grosses for films, including “Avengers: Endgame” grossing more than any other film ever, but cinemas and studios began to rely more and more on tentpole films, pushing mid-level features to streaming and theaters were starting to notice year after year of profit declines.
All the pandemic did was expedite a process that seemed to be destined to happen anyway. Continue reading Paramount CEO Thinks People Will “Enthusiastically Return To Theaters” But Is Banking On Streaming, Also at The Playlist..
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