Paradigm Acquires 3 Agencies to Expand Reach With Local TV and Culinary Stars
variety.comCynthia Littleton Business Editor Paradigm is turning to local TV and lifestyle stars to help rebuild the agency that has been reshaped by the changing entertainment economy and the wallop of the pandemic.
Paradigm Entertainment has acquired three talent agencies from private equity firm Blue Equity to form Paradigm Media Entertainment, which will now be home to Napoli Management Group, 3 Kings Entertainment and Two Twelve Management and Marketing.
Napoli Management and 3 Kings both have wide rosters of local TV anchors, reporters, weathercasters and other talent working in markets large and small around the country.
Two Twelve focuses on representing chefs and other culinary, hospitality and lifestyle stars. The acquisitions mark Paradigm’s efforts to rebuild after a tumultuous few years that included Paradigm’s sale of its music division to Casey Wasserman’s Wasserman firm last year.
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