OVO Sound Ups Lauren ‘Shug’ Ritzer to General Manager (EXCLUSIVE)

variety.com:

Thania Garcia OVO Sound, the label founded by Drake, Noah “40” Shebib, and Oliver El-Khatib, has promoted Lauren “Shug” Ritzer to general manager.

In her elevated position, Ritzer will oversee the daily operations of the label home to Drake, PartyNextDoor, Majid Jordan, Roy Woods and Naomi Sharon. “There’s a lot of momentum at OVO Sound right now,” Ritzer tells Variety. “Over the past five years, the most significant lesson I’ve learned is the importance of innovation.

In an industry that evolves constantly, it’s vital that we, as a label, continue to innovate to stay ahead… OVO Sound has embodied this spirit by consistently releasing music and introducing groundbreaking artists to the world for more than a decade.” In the last week, OVO Sound scored a big win with the release of Drake and PartyNextDoor’s “$ome $exy $ongs 4 U” LP opening at No.

1 on the Billboard 200 with the biggest streaming debut for an album this year. This marks PartyNextDoor’s first and Drake’s 14th No.