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One in 10 songs streamed globally are by British artists
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nme.comThe BPI say that the “one in 10 result highlights the extraordinary global influence of British music,” calling attention to the accessibility provided by streaming services and the worldwide promotional work that is being done by record labels as two significant factors.“Music markets previously out of reach, notably in Asia, South America and Africa, are much more accessible thanks to streaming’s global reach and record labels’ digital marketing,” the organisation added. “Newly-signed artists can now also expect to have a more immediate international impact than previous generations.”The BPI highlighted “a rising new global wave of British talent”, including the likes of Dua Lipa, The 1975 and Stormzy, who have “grown up with streaming.
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