Oliviero Toscani Dies: Italian Photographer & Shock Advertising Guru Known For Provocative Benetton Campaigns Was 82
deadline.comItalian photographer and art director Oliviero Toscani, who courted controversy with his provocative campaigns for clothing brand Benetton during the 1980s and 90s, has died at the age of 82, his family announced on Monday.
The photographer had revealed over the summer that he was battling a rare disease known as amyloidosis in which a protein called amyloid builds up in vital organs.
Born in Milan in 1942, Toscani was the son of celebrated Corriere della Sera photojournalist Fedele Toscani. After studying photography and graphic design at Zurich University of the Art in the late 1960s, Toscani started building a career as a fashion photographer with magazines such as Elle, Vogue and Harper’s Bazaar.
He shot to international prominence in the early 1980s after Luciano Benetton hired him as art director at his family-owned clothing company.
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