Olivia Rodrigo on Her New Glossier Partnership and Why Her Approach to Beauty Is Ever-Evolving

glamour.com:

ever celebrity partner since “Beauty has always been a way for me to express myself,” Rodrigo, who has been drawing on her signature flicks of eyeliner since she was 14, tells Vogue. “I’m still figuring out what works for me,” she continues. “I imagine that’ll continue to change as I get older, but that’s what’s fun about it—getting to grow up with your beauty, style, and routine, and, most importantly, having your own relationship with it and not worrying about what others say or think.” In joining forces with Glossier, Rodrigo seeks to encourage her following to embrace beauty that “emphasizes what you got” while also reconsidering the rules.

There’s never been a better time to get edgier with your style, after all.Courtesy of brand “Olivia is a Glossier girl because she is unapologetically true to herself,” says creative director Marie Suter of what makes Rodrigo an ideal collaborator.

Rodrigo, who has previously partnered with Glossier on and for the AMAs and Grammys, will lend her creative vision to new initiatives for the brand that will run the gamut from social content to major campaigns.

The shared goal between Glossier and Rodrigo? “Challenge the notion of what a ‘typical’ celebrity beauty partnership looks like in a really fun and personal way,” explains Suter.