Chris Willman Senior Music Writer and Chief Music Critic Oliver Anthony has made his first serious step toward getting off the DIY train after instantly vaulting to No.
1 on the Billboard Hot 100 without without a label or agent. UTA announced Thursday that it had signed the Virginia-based upstart for global representation in all areas. “We’re honored to represent such an authentic artist, and excited to put together a global strategy to bring Oliver Anthony and his music to the people,” said UTA’s co-head of Nashville, Jeffrey Hasson, and agent Curt Motley in a joint statement.
Although no indication was given of how the “Rich Men North of Richmond” singer ended up with the agency, UTA represents veteran country singer Jamey Johnson, who appeared as a guest with Anthony at his first viral rural gig, and who has reportedly offered him counsel as his star rose virtually.
overnight. UTA’s clients include companies and figures in the worlds of sports, film, TV, gaming and fashion as well as music.
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