because it had become a shadow of its former self.Where Laura Ashley was once the go-to brand for a wholesome, Victoriana-meets-prairie lifestyle in the ‘70s and ‘80s, its wares had become insipid and boring, a cheap and uninspiring contrast to its once-aspirational aesthetic.
Even more frustrating for Laura Ashley’s long-time fans and a younger generation who have discovered its cottagecore designs - now popular on eBay and Etsy - was that the look was having a moment elsewhere in fashion, with clothing and homeware labels designing collections with a distinctively LA feel.
Some even used the brand’s bohemian dress patterns in their ranges. There was some hope that after going into administration Laura Ashley might be revived under new.
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