'Not just musty old clothes': Charity shopping expert Jen Graham on changing pre-loved perceptions

ok.co.uk:

Style influencer Jen Graham is a girl on a mission to change people’s perceptions about charity shopping.The second-hand style guru has built a loyal following by sharing her chic charity shop clothing hauls online, causing her to rocket to internet fame – and even bag herself a prime time slot on ITV’s This Morning.

As we chat, it’s clear to see why she has become the voice of charity retail – her passion for pre-loved fashion is contagious.

Plus, with 30% of unwanted clothes ending up in UK landfill sites every year, there doesn’t seem to be a better time than now to take notes from Jen and to think about our own shopping habits.

Since January 2023, Jen has been an official ambassador for the Air Ambulance, which opened a new charity shop in West Bridgford last month.This World Earth Day, 22 April, Jen is urging you to take a trip to your local charity shop and have a rummage (or donate), because you never know what treasures you might find… Jen – or as many of us will know you, “Charity Shop Girl” – tell us, what is it you love so much about pre-loved fashion?