Nordic Industry Leader Rikke Ennis, REinvent CEO on How to Survive Soaring Costs, Why Producers Need Extra Care and Coin (EXCLUSIVE)

variety.com:

Annika Pham Twice selected for Variety’s index of the 500 most influential business leaders in the global media industry, Rikke Ennis, CEO of Copenhagen-based REinvent Studios, is one of the Nordic region’s most market- intuitive and forward-thinking heavyweights.

At Göteborg’s TV Drama Vision and Nordic Film Market, she and her sales team will showcase high profile series including “Pressure Point” starring David Dencik, the Erik Poppe-helmed “Quisling,” “Heajastallan – A Sámi’s Wedding,” the competed features “Stranger” and “Second Victims,” and works in progress “The Dance Club” by “Love & Anarchy”’s Lisa Langseth, Danish/Korean “Hana Korea” and quirky Finnish debut “The Squirrel.” Proof of REinvent’s A-festival pulling power, is its recent film sales bet “Beginnings” by “Wildland’’s Jeanette Nordahl starring Dencik and Trine Dyrholm, which will world premiere at Berlin’s Panorama section, while the premium shows “Heajastallan-a Sámi Wedding” and “Vigdís” will bow at the Berlinale Series Market Select.

Ahead of Göteborg, Ennis shared with Variety her take on the state of the Nordic film and TV industry and her vision on how to stay afloat as a true and rare independent. Since you launched REinvent Studios in 2018, we’ve gone from peak to post-peak TV and the theatrical market for movies hasn’t quite recovered from COVID.

How has REinvent adapted to the drastic changes on the market? Rikke Ennis: When we started in 2018, our dream was to be an independent mini-studio, relying on three legs: sales of Nordic film and TV series, production, and financing.