Environmental Research Letters found that fashion rental is worse for the environment than simply throwing clothes away. The study, which assessed the environmental toll of different approaches to clothing ownership and disposal, including rental, resale and recycling, cited delivery and dry-cleaning as the main issues with rental.
Hirestreet founder and CEO Isabella West responds.To me the study seemed fundamentally flawed. The product it’s based on is a pair of jeans.
In the researchers’ ‘reduce’ scenario, they assume that someone will wear jeans 200 times. Which is brilliant - of course wearing clothes repeatedly is always going to be a sustainable option.
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