Nielsen Says Streaming Surged 50% For Week Of March 16 From Year Ago – ‘Spenser Confidential’ On Netflix Most Watched

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By Jill Goldsmith Nielsen offered more confirmation that streaming is a big beneficiary as much of the nation shelters-at-home during the coronavirus pandemic.

The ratings agency said minutes spent on streaming content in the U.S. was up 50% for the week of March 16 from the year earlier.

Streaming minutes – 156 billion – were up about 36% from 115 billion the week of Feb. 24. The overall share of streaming on televsions among homes has increased at a steady clip nearly every week over the past four weeks, Nielsen said.

It currently stands at 23% of all viewing being done on TVs as of the week of March 16 versus 14% the same week a year ago. Netflix nabbed the biggest share of any streaming platform during the week with 29%, followed by