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Nicole Richie on Becoming Nikki Fresh and The Importance of Conscious Trap

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About six years ago, Nicole Richie posted a photo on Instagram of her first harvest of spinach — and with it, Nikki Fre$h was born. “I was so proud of it and wanted to share with the world how beautiful and spiritual gardening is,” Richie recalls today. “I was like, ‘This is more than just words, I need to [express] this in the medium of music.’” Today (April 6), Richie has done just that with her very own semi-self-titled show on Quibi, Nikki Fre$h.

At first, Richie planned to just record and release a conscious trap album, but in February 2019, she met with Quibi (she’s been a longtime friend of the platform’s founder, Jeffrey Katzenberg) and fell in love with the concept of sharing the story behind her alter ego through quick video

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