Nickelodeon’s Kids’ Choice Awards Grows Audience By 40%, Ranks As Top Telecast Among Ages 2-14
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deadline.comThe 2023 Kids’ Choice Awards made quite a splash for Nickelodeon. Saturday’s simulcast drew 3.1M viewers across linear and digital platforms, which is up 40% over last year, according to Nickelodeon.
On cable alone, the telecast gathered an audience of 637,000, which ranked as the top cable telecast among kids 2-11, kids 6-11, and tweens 9-14.
The awards show also drove its fair share of co-viewing. It was the highest co-viewed Kids’ Choice Awards since 2017, with 54% of adults 18-49 (which is the key entertainment programming demo among advertisers) watching with kids 2-11.
Saturday’s show marked the biggest live production of the show in three years, and it ranked as the most social Kids & Family telecast year to date.
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