NBC, ‘People’s Choice Awards’ Create Separate Country Music Show
variety.comChris Willman Senior Music Writer and Chief Music Critic Country music is about to get its fourth major annual awards show.
NBCUniversal announced Thursday that a program honoring country’s most popular artists will be spun off from its “People’s Choice Awards,” with a two-hour telecast dubbed “People’s Choice Country Awards” set to debut in September on the NBC broadcast network and the Peacock streaming service.
The host venue for the event will be Nashville’s Grand Ole Opry House, which was used as a location by the Academy of Country Music Awards for a couple of years during the pandemic but has never been the principal ongoing location for any kudocasts in the past.
The partnership is a result of the Opry’s parent company, Ryman Hospitality Properties, having struck a deal in April 2022 to sell a 30% stake in its entertainment operations to NBC Universal and the investment firm Atairos.
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