The People’s Choice Awards are expanding. NBCUniversal revealed that there will now be an entire ceremony dedicated to country music.
The People’s Choice Country Awards will air in September across NBC and Peacock, live from the world-famous Grand Ole Opry stage in Nashville.
The two-hour telecast will “lean into the rich connection between country music and the Opry through chart-topping musical performances, genre-bending collaborations, legendary tributes and surprise moments that regularly happen from the iconic venue,” according to NBCU.
The People’s Choice Country Awards will recognize the “biggest and best” of country music, chosen entirely by fans. Honorary awards will also be bestowed. “We’re excited to partner with the Grand Ole Opry to bring the year’s biggest celebration in country music to Nashville,” said Cassandra Tryon, Senior Vice President, Live Events, NBCUniversal Television & Streaming. “Country fans are passionate about their music and there’s no better place to host this event than from country music’s biggest stage.” The telecast will be produced by Den of Thieves with Jesse Ignjatovic, Evan Prager and Barb Bialkowski serving as executive producers.
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