Dominic Patten Senior Editor, Legal & TV CriticWith the coronavirus pandemic still raging across America, this year’s NFL season opener was as different as night and day in many ways from the 100th season kickoff in 2019.
For one thing, as reigning Super Bowl champs the Kansas City Chiefs pummeled the Houston Texans 34-20, the ratings were down – a lot.In early numbers, the primetime NBC game scored a 5.2 among adults 18-49 and 16.4 million viewers between 8 – 11 PM ET.
Now, those numbers for the 8:25 – 11:30 PM ET game itself will certainly be adjusted upward later, but right now that’s a 16.1% drop over the spectacle of the September 5, 2019 season opener among the advertiser rich demographic.
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