New Voices of French Cinema Tap Into Younger Audiences at Rendez-Vous Event in New York
variety.comElsa Keslassy International Correspondent While the market for foreign-language cinema has shrank, the packed opening of the Rendez-Vous with French cinema in New York hosted by Film at Lincoln Center and Unifrance on March 1 underscored American audiences’ enduring love for Gallic fare.
At least when it comes to New Yorkers. Some of France’s brightest writers/filmmakers, including Alice Winocour (“Paris Memories”), Rebecca Zlotowski (“Other People’s Children”), Sebastien Marnier (“The Origin of Evil”) and Cesar-winning star Virginie Efira and famous actor Melvil Poupaud traveled to New York with Unifrance, the French film promotion org.
On top of presenting their movies, some talents on the ground took part in masterclasses at Film at Lincoln Center, Columbia University and Brooklyn College, as well as a creative workshop with emerging filmmakers participating in the Gotham Marcie Bloom Fellowship in Film.
Recruiting younger moviegoers has been one of Unifrance’s primary missions in recent years. The pandemic has made this mandate even more crucial as traditional foreign-language audiences have not yet fully returned to theaters.
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