New initiative launched to boost fan confidence ahead of Taylor Swift UK ‘Eras’ tour

nme.com:

A paid for ad feature for viagogoA new initiative created to help boost fan confidence for those who are going to gigs alone has been launched ahead of Taylor Swift ‘Eras’ tour.Created by viagogo, their first ‘Solo Socials’ event ahead of Swift’s Eras Tour shows in London – and her series of UK shows throughout June and August with support from Paramore, is designed to both boost confidence and bring like-minded fans together in an effort to help them gain confidence in attending a gig on their own and make memories before the tour.

Neither Swift nor her team are involved with the venture.The free Viagogo ‘Solo Socials’ event aimed at Swift fans will be hosted by drag queens Margo Marshall and Vicki Vivacious (from Ru Paul’s Drag Race UK) and will conduct a series of games, quizzes, and performances throughout the night.Fans will be treated to a complimentary cocktail, friendship-bracelets and food, alongside a line-up of music, entertainment and comedy.The event will take place on Wednesday, May 22 at Mrs Riot in Covent Garden, central London.

Click here to book free tickets to the event. A limited amount of tickets will also be available to walk-ins on the night.Viagogo’s ‘Solo Socials’ events were created after the data from a survey of 2,000 gig-going Brits commissioned by the ticketing company revealed that fans would rather miss out on attending major concerts than go on their own due to the anxiety of attending alone.As per a press release, the data revealed that 24 per cent of fans said they lacked confidence in their own company with another 24 percent adding they wouldn’t feel safe.