Netflix Will Mark End of DVD Biz by Sending up to 10 Randomly Selected Discs to Customers

variety.com:

Todd Spangler NY Digital Editor Netflix is offering hardcore fans of its DVD-by-mail service one last disc-bingeing session before it folds the iconic red envelopes for good.

In April, the company announced the shutdown of its dwindling DVD-by-mail business after 25 years. In an email this week to the remaining last-gaspers on the DVD plans, Netflix extended a new “finale surprise” offer: Those who opt in could receive up to 10 extra discs, selected from their DVD queue, that will be shipped on Sept.

29 — the final day it’s mailing out discs. “Let’s have some fun for our finale!” Netflix says in the email, as first reported by Collider. “You won’t know if any extra envelopes are headed your way until they arrive in your mailbox!” Eligible customers must click on a link to activate the promotion, and Netflix adds in a disclaimer that is subject to “limited quantity” and “while supplies last.” The email concludes, “We wish you happy viewing and truly thank you for being part of our final season.

Enjoy each and every red envelope.” After the final Netflix DVDs are mailed out on Sept. 29, the company says, it will accept returns until Oct.