Netflix has announced a slate of Japanese dating, comedy and reality shows, part of a wider push into Asian unscripted content, which also takes in South Korea and India.
Speaking at a showcase in Seoul, Netflix Japan content manager Dai Ota highlighted the importance of unscripted content in the wider Japan market, accounting for 70% of linear programming in 2022, with sketch comedy, dating and other reality formats among the most popular.
Heading Netflix’s Japan slate are romance-themed reality shows including Is She The Wolf?, a co-production with Japanese broadcaster Abema; a second season of Love Village; and a new hybrid format, Love Like A K-Drama.
The latter show, which starts streaming from November 28, pairs up four Japanese actresses and four Korean actors to see if real romance can be sparked by a Korean drama-inspired kissing scene.
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