Netflix Supports Brazilian Cinematheque Restoration With $875,000 Cash Donation

variety.com:

Jamie Lang In a significant move for Brazilian cultural preservation, Netflix has announced a BRL 5 million ($875,000) donation to the Brazilian Cinematheque as part of its architectural restoration, modernization and expansion initiative.

The streaming giant becomes the first private company to join the revitalization effort of this historic institution since its reopening in 2022.

The funds will support the renovation of Sala Oscarito, the Cinematheque’s first screening room at its current headquarters, originally inaugurated in 1997.

The modernization will bring the space up to current regulatory standards, upgrade technical infrastructure, and install an advanced climate control system, ensuring accessibility and state-of-the-art technology. “It is a joy to contribute to the revitalization of such an important space for the history of Brazilian cinema,” said Elisabetta Zenatti, VP of content at Netflix Brazil. “Preserving audiovisual memory is essential to keeping Brazilian culture alive, ensuring that future generations recognize and appreciate the richness of our cinema.