Netflix Still Makes “Prestige TV”, Insists Bela Bajaria, Even If Nobody Knows What That Is Anymore
deadline.comNetflix started its move into original programming with dark and broody dramas such as Lilyhammer, House of Cards and Narcos.
Over the years, it has expanded into multi-camera sitcoms, reality programming and live sporting events, leading many to suggest that the streamer has been looking to shed its image in the boutique space.
In fact, Netflix Co-CEO Ted Sarandos told the New York Times last year that he wish he could take back a 2012 comment where he said he wanted Netflix “to become HBO before HBO could become us” and instead say he wanted the streamer to become HBO, CBS and the BBC. “Prestige elite programming plays a very important role in culture.
But it’s very small. It’s a boutique business,” he told the NYT. However, his Chief Content Officer Bela Bajaria wants you to know that Netflix is still in the prestige TV space, even if a definition is hard to come by.
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