Netflix, Mastercard Team to Offer Cardholders Perks for Streamer’s Live, In-Person Experiences
variety.comTodd Spangler NY Digital Editor Netflix and Mastercard want to turn culture into commerce through a new partnership. Under the pact, Mastercard cardholders will have access to exclusive benefits for Netflix’s immersive live, in-person experiences based on its popular programming, including presale tickets.
Mastercard will be the “preferred payments partner” for some of Netflix’s immersive in-person events and experiences, including “Stranger Things: The First Shadow” stage play, which is coming to Broadway in March 2025; the pop-up Netflix Bites restaurant in Las Vegas; and the first two Netflix House experiential destinations set to open next year. “Stranger Things” fans can purchase Broadway tickets for “Stranger Things: The First Shadow,” a 1950s-set prequel to the hit series that had its original run in London’s West End.
In 2025, Netflix is opening the Netflix Bites eatery at the MGM Grand in Las Vegas, where fans will be able to order dishes inspired by the streamer’s popular titles.
That comes after the company launched the Netflix Bites pop-up restaurant in L.A. that was booked for more than six weeks in 2023.
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