Netflix Launches Profile-Transfer Feature — Making It Easier for Password Freeloaders to Set Up Their Own Paid Accounts
variety.comTodd Spangler NY Digital Editor Netflix wants to make it as simple as possible for people who have been using someone else’s account — possibly in violation of the company’s terms of use — to set up a separate paid membership.
On Monday, Netflix is launching Profile Transfer, a feature that lets anyone on an existing account migrate their profile to a brand-new account while preserving all of their personalized recommendations, viewing history, My List, saved games and other settings.
Profile Transfer, which Netflix says has been “much requested” by customers, will roll out to all members worldwide starting Monday.
Users will be notified by email when Profile Transfer becomes available on their account. In announcing the wide availability of the feature, Netflix said it’s intended to accommodate various life events, such as people moving out of a household or relationships ending, without forcing them to rebuild a profile from scratch.
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