Neom’s Wayne Borg Discusses Incentivizing Producers to Bring Projects to Middle East
variety.comWilliam Earl Centered on a theme of celebrating locations on screen, Variety held a cocktail reception on the rooftop of Neuehouse in Hollywood Wednesday night, presented by Neom, a sustainable megacity and regional production hub located within Saudi Arabia’s northwestern corner.
The event was attended by producers, production supervisors, location managers and others from across the film, television and content creation industries, offering Wayne Borg, Neom’s managing director of media, entertainment and culture, an opportunity to introduce others to what the region has to offer and incentivize decision-makers to consider bringing their productions to the Middle East. “We really want to work with the industry, whether it’s for your production or if you’ve got a service business that can help us develop the ecosystem,” Borg said in opening remarks, welcoming attendees. “We’re really happy to be here.
We’re so pleased that you’ve come out to hear our story, our vision and what’s happening out there and the reality of it.” During an on-site showcase earlier this month that brought a reported 140 global leaders from across the film and TV industry to the region, Neom unveiled the opening of its fourth fully operational soundstage. “We had people from the U.S., from the U.K., Germany, India, France, Turkey,” Borg said in an interview with Variety reflecting on the showcase. “It’s a global industry now.
We had a lot of heads of various film companies, producers, financiers, investors, as well as service providers. It’s about how this ecosystem’s evolving, and now that they’ve seen what’s happening on the ground, we’re demonstrating that proof of concept.
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