Last night’s NCAA Division I Men’s Basketball National Championship nail-biter that saw Kansas defeat North Carolina 72-69 was the most-viewed NCAA Men’s Championship Game ever on cable television.
The Kansas-UNC game delivered an average of 18.1 million viewers, based on total audience delivery. That’s up 4% over last year’s National Championship match up between Baylor and Gonzaga.It didn’t hurt that the No.
1-seeded Jayhawks staged the biggest halftime comeback in championship game history, from down 15 to a 3 point margin of victory.
CBS Sports and Turner Sports’ telecast across TBS, TNT and truTV makes Kansas-North Carolina the third most-watched college basketball game in cable TV history.
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