NBC Sports is Latest to Test NFL ‘Alt-Casts’ With EA Sports Madden Game on Peacock
variety.comBrian Steinberg Senior TV Editor Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try.
NBC Sports plans to live-stream a match-up between the Houston Texans and Kansas City Chiefs on Saturday, December 21 on its Peacock broadband hub that will blend live action and videogame elements from EA Sports’ popular Madden NFL franchise, which has long aimed for realistic depictions of football action.
The “alt-cast” will also feature player ratings and interactive data, just like the videogame does. “This first-ever Madden NFL Cast marks a new milestone as Peacock’s first sports alt-cast,” said Fred Gaudelli, the executive producer of NFL for NBC Sports., Gaudelli worked for seven seasons with John Madden, the inspiration behind the game, and a legendary coach and analyst, during stints at both ABC and NBC.
NBC will join the ranks of sports-media outlets tinkering with tailored simulcasts of games they hope will draw broader audiences to their screens.
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