Roku Sets Streaming Deal With X Games for Aspen Return, Summer 2025 Event
variety.comJennifer Maas TV Business Writer Roku has struck a deal with the X Games for its Roku Channel to become the U.S. streaming home of both the upcoming Winter 2025 competition in Aspen as well as an event set for next summer.
The X Games competitions will stream on the Roku Sports Channel and Roku’s new X Games TV Fast channel. Roku also plans to create an “X Games Zone” to launch on the platform in the lead up to the live events, which it describes as “a one-stop destination for fans to browse, discover, and stream everything X Games including programming highlights, clips, interviews, archival content and more.” This marks Roku’s latest move into live sports following partnerships with Formula E, NBA G League and MLB Sunday Lead Off, and alongside its sports-centric talk shows, “GMFB: Overtime” and “The Rich Eisen Show.” The X Games Aspen, which is mainly comprised of skiing and snowboarding competitions, will take place from Jan.
23-25 in Aspen, Colo. A summer edition of the X Games focused on warm-weather sports is currently in the planning stages for being streamed on Roku.
The Roku deal comes two years after ESPN, which founded the X Games in 1994, sold a majority interest in the competition series to private-equity firm MSP Sports Capital in 2022.
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