NBC and Peacock Reach 82 Million Viewers With Holiday Programming From Thanksgiving to Christmas (EXCLUSIVE)

variety.com:

Selome Hailu NBCUniversal has led the way in terms of holiday season programming. Beginning with record viewership of the annual Macy’s Parade and other ratings wins along the way, the company has boasted a total of 82 million viewers of its holiday programming across NBC and Peacock since Thanksgiving, according to the most current measurement available.

The Macy’s Thanksgiving Day Parade was the No. 1 program contributing to that total, as the event has remained the most-watched non-news and non-sports program on all of television since 2021.

After debuting to 28.5 million viewers, it has since reached 40 million viewers. NBCU’s next four most-watched holiday programs of the year are the NFL game between San Francisco and Seattle on Thanksgiving night (33 million viewers), “National Dog Show” (21 million viewers), “Christmas in Rockefeller Center” (12 million viewers) and “Christmas at the Opry” (8 million viewers). “Our approach to the holiday season has always been about creating moments that become festive traditions,” said Frances Berwick, NBCUniversal Entertainment chairman. “Whether it’s our 84th airing of the Macy’s Thanksgiving Day Parade on NBC which kicks off the season, or the premiere of the newest holiday movie ‘Genie’ on Peacock, or new specials like ‘Christmas at Graceland,’ we’re proud that we’re able to bring millions of families together during this special time of the year, delivering content and experiences that are beloved across generations.” Among the “traditions” Berwick references are new specials, such as “Christmas in Graceland,” the first-of-its-kind telecast from Elvis Presley’s home, which was produced by Presley’s granddaughter, actor Riley Keough.