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NBA Playoffs Resume As New Coalition Demands Social Justice Initiatives, Including Advertising In Game Breaks
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deadline.comBruce Haring pmc-editorial-managerThe NBA and National Basketball Players Association have agreed that the playoffs will resume today after a tumultuous couple of days that saw players almost cancel the season.The league and players union released a joint statement Friday announcing resumption of the games, and said that the league and its players will work together on several initiatives to promote voting access, combat social injustice and racial inequality, and advocate for police reform.Among the initiatives is advertising that will promote social justice as part of the broadcasts.“These commitments follow months of close collaboration around designing a safe and healthy environment to restart the NBA season, providing a platform to.
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