NASCAR Taps ESPN Veteran John Dahl to Oversee Content
variety.comBrian Steinberg Senior TV Editor John Dahl, an ESPN veteran who helped produce the much-lauded Michael Jordan documentary “The Last Dance,” is getting into gear at NASCAR, where he will lead new efforts to connect to fans with content.
Dahl has been named senior vice president of content, and will start in his new role on May 1. Dahl is tasked with overseeing work at NASCAR Studios and NASCAR Digital Media, including programing, production and operations.
He will supervise everything from documentaries and branded content to social media, as well as content created for the auto-racing body’s web operations and mobile app.
Dahl will report to Tim Clark, senior vice president and chief digital officer of NASCAR, and will split his time between New York City and NASCAR’s productions facility in Concord, N.C. “NASCAR has an incredible opportunity to continue fueling its positive momentum with powerful storytelling that brings fans closer to everything that makes this sport so compelling, and there’s no one more proven or better equipped to deliver on that potential than John Dahl,” said Clark, in a statement. “We’re thrilled to welcome John aboard and can’t wait for fans to experience everything he and his extremely talented NASCAR teammates have to offer.” The racing league recently signed with CAA for representation in a bid to develop content and alliances to create and distribute it.
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