Myke Towers Gets Experimental With His Flow on ‘La Vida Es Una’

variety.com:

Thania Garcia Myke Towers is eager for his fans to get their hands on his third studio album, “La Vida Es Una” (“Life Is One”).

Though much of the 23-song set had been completed not too long after his last studio album, his 2021 major-label debut “Lyke Mike,” Towers purposefully held the record back to orchestrate a sense of delayed gratification that he says has been achingly difficult to maintain. “I know my fans are ready for original solo music but I wanted this to be a record that people could take their time with, really listen to and appreciate,” Towers tells Variety. “I think people had gotten used to my way of rapid releases. … It was like every week, there would be a new song or collaboration – and I wanted there to be a palpable difference between this record and ‘Lyke Mike.’” With “Lyke Mike,” Towers took a step back from the reggaeton and urban styles that helped launch a successful career in the U.S.

and instead opted for rap and trap flavors in a conscious effort to step outside of the commercial success of his Latin pop collaborations, like the Cardi B- and Anitta-assisted “Me Gusta,” and Selena Gomez’s “Dámelo To’,” a track from her Spanish-language EP “Revelación.” On the new collection, a series of high-energy tracks with featured appearances from Daddy Yankee, Ozuna, J Balvin, Arcángel and Argentinian singer Chita, Towers puts his melodic range on display — paying homage to his Caribbean background, while also experimenting with new flavors.

At the same time, he exudes a desire to reconnect with his listeners, both on- and off-stage. “I made [‘La Vida Es Una’] with the idea that I could play the songs live and people could really enjoy them.