Mukesh Ambani’s JioCinema Guns for India’s Top Streamer Spot With Cheap Premium Plans, Free IPL Cricket
variety.comNaman Ramachandran Billionaire Mukesh Ambani‘s streamer JioCinema is making a play to become India’s top streaming service by introducing cheap premium tier plans.
From April 25, the service’s existing INR999 ($12) annual plan for international premium content is being replaced by a monthly plan of INR29 (35 cents) for a single device or INR89 ($1.05) monthly for a family plan that covers four devices.
The new plans are branded JioCinema Premium and will be up to 4K streaming quality. JioCinema’s sports content that includes the lucrative Indian Premier League (IPL) cricket tournament will continue to be available for free as an AVOD service.
In 2022, Ambani’s Viacom18, which owns JioCinema, had paid $3 billion for digital rights to the IPL, outbidding then rival Disney, who paid a similar amount for only the broadcast TV rights.
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