By Denise Petski Senior Managing Editor EXCLUSIVE: MTV’s The Challenge: Total Madness‘ Season 35 premiere Wednesday saw its highest ratings in years in two key demos.
The hit athletic competition show, which pits 28 cast members against each other in a quest for a $1 million prize, drew a 1.14 rating in P18-49, its best premiere showing in eight years; and a 1.27 rating in P18-34, the highest in seven years, in Live+SD.
The premiere episode at 8 PM ET saw its biggest lifts in M18-49 (+71%) and M18-34 (+69%), perhaps reflecting a void in sports programming during the COVID-19 pandemic.
Total viewers were 1.06 million, up 47% from last season’s average (726k). Last night’s episode also had a strong showing on social, trending No.
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