MSNBC’s ‘Morning Joe’ Midweek Ratings Plunge 15% After Hosts Visit Trump at Mar-A-Lago
variety.comBrian Steinberg Senior TV Editor Ratings continue to sunset at MSNBC‘s “Morning Joe” after the hosts surprised audiences earlier this week by announcing they had gone to visit Donald Trump at Mar-A-Lago following years of feuding with him.
On Wednesday, MSNBC’s morning mainstay lured an average of 647,000 viewers overall, and just 51,000 viewers between 25 and 54, the demographic most coveted by advertisers in news programming.
On Monday, the four-hour program reached 770,000 overall and 86,000 viewers in the demo, meaning Wednesday’s overall audience fell by 15% and its viewership among people between 25 and 54 tumbled nearly 41%.
The figures mark the second consecutive decline in viewership since co-anchors Joe Scarborough and Mika Brzezinski told viewers Monday that they had gone to visit the former and soon-to-be next U.S.
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