Jesse Martin is joining the Motion Picture Association as senior vice president and associate general counsel, content protection and legal affairs, focused on outreach to third party intermediaries in anti-piracy efforts.
Martin was senior attorney at BSA, The Software Alliance. The MPA said that in the role, Martin will focus on an expanded effort to disrupt piracy sites’ use of third party services in their operations.
Martin will work with the content protection team at the MPA and the Alliance for Creativity and Entertainment. Her work will include developing “a global strategy for combatting and disrupting the use of intermediaries by piracy operators,” as well reaching out to such services for voluntary initiatives, the MPA said.
A focus of anti-piracy efforts has been to disrupt the flow of money and other support services to piracy sites. That has meant a focus on third parties such as web hosting and payment processors.
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