Movie Theaters Can Attract More Customers With Vaccine Mandates, Lower Ticket Prices, Study Finds
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variety.comBrent Lang Executive Editor of Film and MediaMovie theaters may need to offer cheaper tickets and institute vaccine mandates if they want to attract former customers who stopped visiting multiplexes during COVID-19, a new study finds.The report, which was commissioned by Quorum, a film research company, Cultique, a brand consulting firm; and Fanthropology, a fan engagement company, surveyed more than 2,500 pre-pandemic moviegoers.
It discovered that nearly half of respondents, some 49% of those polled, once went to cinemas, but no longer do so. Their reluctance mostly comes down to concerns about safety and price, the study’s authors claim.“The clock is ticking,” the report reads. “The longer exhibition takes to address these issues, the.
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