Anthony D'Alessandro Editorial Director/Box Office EditorEntTelligence, a new corporation devoted to features and streaming audience analytics, has opened its doors today.
Additionally, as of Oct. 1, motion picture industry vet Steve Buck will join as Partner and Chief Strategy Officer to the newly formed entity.EntTelligence subsumes MovieQu and its technology, currently supporting Hollywood’s premiere trailer verification service, MovieMeasure, which will continue to serve in-theater marketing needs.
EntTelligence will use the same technology that MovieMeasure uses to audit movie trailers, analytics which assist the overall industry with respect to the number of impressions and eyeballs are being exposed to feature marketing material..
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