MipJunior: Streamers’ Kids Content Acquisitions Increase as Commissioning Plunges – Ampere Analysis

variety.com:

Annika Pham “In 2007 I watched the “X Files” on YouTube. That changed my consumer experience!” said analyst firm Ampere Analysis’s Research Manager Olivia Deane, invited to discuss audience’s shift in the last 20 years, structural adaptations and new business models in kids’ content at MipJunior’s opening session Oct.

18. From the boom of on-demand to peak and post-peak TV, kids content creators have been on a rollercoaster in the last two decades, as explained by Deane in her presentation ‘Mapping out a New Era of Kids TV & Entertainment’ at the Grand Theatre of the JW Marriot Cannes.

First the good news. During the years 2004-2014 defined by Dean as “the first age of on-demand,” “children had the ability to access media at any time, and were more likely to have more than one TV connected device than households without,” noted the expert.

To adapt to this trend and surge in demand, “streaming companies acquired volumes of kids content, channelling funding back into the children’s commissioning market,” said Dean, about the years 2014 to nowadays, which she tagged as ‘the OTT golden years and Peak TV.