‘Minions: The Rise Of Gru’ Secures China Release Date
deadline.comChina has set an August 19 release date for Universal/Illumination’s Minions: The Rise Of Gru. This will be the first major tentpole from Hollywood to hit the market since Universal’s own Jurassic World Dominion which has grossed $157.4M there through Sunday and during an extended nine-week run; it is the biggest studio import of 2022.The Universal Pictures Weibo account today posted the date for Rise Of Gru writing in part, “Long time no see, troublemakers!
Get on the scooter, we’re back!” The Maoyan ticketing platform and the Douban reviews site are also carrying the date. (Check out the full-size China poster below.)The market’s box office was severely impacted earlier this year amid Covid spikes that forced lockdowns and restrictions, with Shanghai and Beijing hit hard.
Dominion‘s dinosaurs helped shake things up, and lately, local Chinese movies have seen a resurgence, including holdover sci-fi comedy Moon Man which grossed RMB 2B ($296M) through its first two weekends.
Although the market has been mercurial in approvals and dating of Hollywood titles this year, the timing of Rise Of Gru could be seen as a positive sign — it comes despite tensions between China and the U.S.
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